The Sherwins are highly respected for their Estate Cabernet Sauvignon, and their Cellar Scraps are one of the most underrated wines in Napa. They are actually the only wine maker in the United States that is allowed to place the American Flag on their bottle.
The vast majority of their business comes from word-of-mouth and they wanted to better understand how to leverage digital marketing to grow their business. WSI was able to help them measure the market potential, conduct a local competitive analysis, and develop a clear digital marketing strategy.
The initial goal of this program is to increase the visits to their tasting rooms. In order to do this WSI is to optimize the content on the website for searches related to St Helena Wineries, to build out their Google My Business page, and leverage citation and link building strategies.
The project also includes Google Analytics and Google Webmaster Tools setup and optimization so that the results can be measured and evaluated. If we are lucky, we might even help them sell one of their 6 Liter 2006 Crystal Commemorative Etched American Flag Bottles which retail for $5,600.
In general we much prefer drinking wine to marketing it, But marketing it is a close second. Do consider contacting WSI to see what we are doing for St. Helena Wineries and others in the Food & Beverage industry.