WSI, the world’s largest internet marketing company, announces it has partnered with HinderRUST™ (, a rust inhibitor, made by Flouramics, Inc.

HinderRUST™ developed and manufactures The Rust Stopper, the first scientifically formulated rust inhibitor with surface-active adsorption chemistry. The Rust Stopper was developed by world-renowned lubricant chemist Franklin G. Reick- also the inventor of Tufoil, a worldwide lubrication product that holds the Guinness Book record as the world’s most efficient lubricant.

WSI consulted on the design and development of this highly targeted online marketing program, which is focused on brand recognition and awareness development for the rapidly growing company. New marketing programs and custom content were created, weaving these new concepts into the visual and structural redesign of their existing website and all online brand properties.Rust Inhibitor | HinderRUST


What Sets HinderRUST™ Apart

HinderRUST™ was developed by Frank Reick, a scientist and inventor with a very special understanding of how lubricants and metal interact. Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial
  • Transit
  • Maritime
  • Automotive
  • Household Items
  • Leisure Equipment
  • And much more

WSI Net Marketing

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website.  WSI’s National SEO Program will also produce quality blog, graphic and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other social media and content hubs.

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free analysis and consultation.