For Padis, the increased effort revolves around Forevermark Diamonds.
Forevermark Diamonds are from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world’s most beautiful diamonds, brought to you with integrity. These special diamonds undergo a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty. Padis is one of the leading retailers on the West Coast of Forevermark Diamonds.
For MorningStar, the increased effort is designed to increase the reach of the SEO to cover the keywords that use the geo-modifier of the nearby city of Longmont Colorado. To that end, all of the URLs were modified to include the term Longmont, and Longmont was added in select places in the title tags, and headlines. Finally, the following three pages were added to the Boulder section of the site:
These efforts should move these two WSI clients up in the rankings, and thereby increase traffic to their respective sites. Monthly reporting will be conducted with the clients to keep them informed of the progress we are making.
Originally posted here: http://www.wsiexpertinternetmarketing.com/our-blog/two-wsi-clients-increase-seo-effort