When you add relevant content to your website on an ongoing basis, generally a couple of times a month, the overall quality of your website increases because it is recognized by search engines as a valuable content rich site. By optimizing content with relevant long tail keywords, you will get organic (free) focused traffic driven to your website.
Content Marketing consist of the following:
- Content Calendar
- Search optimized website content
- Excerpts for your social profiles
- LinkedIn Profile writing
- Email marketing – regular newsletters
- Online Press Releases