Richard Casamento – WSI Net Marketing Group

Perhaps some of us remember the groundswell of outrage against Microsoft back in the roaring 90’s when they tried to bundle their browser with the operating system and then pitifully claimed it was necessary for innovation. Us techies knew better, and the unrestrained arrogance with which Microsoft manipulated technology for market share in ways big and small made us both angry and jealous at the same time. Google’s recent decision to block keyword data for organic user searches has conjured... (more...)

A quick look at the face of Google’s search engine page these days will tell you that we’re not in Kansas any more. As if the Panda changes weren’t enough, Google has gone and removed one of my favorite tools, the “Wonder Wheel”. No explanation from Google but probably because they wanted to clean up their page and only guys like me (Internet Consultants) were really using it anyway. But more importantly, the fallout from these changes has made it more challenging for all of us to... (more...)

So I guess the word has gotten out about the what a miracle Internet marketing can be for many kinds of B to C companies. But folks in the Manufacturing and Distribution sector are asking a different question. Many of these folks have no intention of ever selling to anyone other than other stores or tradesmen. And they want to know exactly what I think a digital marketing strategy is going to do for them, given that so many of their historical contacts have no inclination to use the web to find... (more...)

Perhaps some of you like my wife, take to cringing as you read this… “You mean I’m gonna get ads on my cellphone too? I already spend a half hour a day cleaning out the junk email my spam filter doesn’t catch…, now I have to do that on my cellphone?” This knee jerk reaction to the latest frontier in digital marketing is understandable. But like anything new, people have to first learn about the system before they lose their apprehension over it. And in the case of mobile marketing,... (more...)

There are indeed a lot of internet consultants out there these days, and sorting out the guys who get results from the guys who don’t is a difficult task for any business owner to say the least. But if you’re a company with a healthy marketing budget, you might be inclined to go for a big firm. It would be reasonable to assume that their big ticket SEO services and staff of in house experts would be a safe investment in doing things the right way. A hedge against consultants who don’t... (more...)

It’s not that I don’t want your business… definitely not.   But I often encourage potential customers who are trying to justify in their minds the costs of an internet consultant or a professionally run SEO campaign, to try a few things themselves if they are so inclined.   I don’t view this as giving away the store because there will always be a big gap between the level of results available to professional internet consultants, and those available to enthusiastic but... (more...)

Thanks for visiting my blog covering all kinds of topics related to the broad spectrum of digital marketing services and the industry as a whole. My name is Richard Casamento and I am an Internet consultant for WSI, (“We Simplify Internet”) a leading global provider of digital marketing services. My company does business in over 80 countries and has a network of thousands of individuals who help me provide a wide array of internet related services that really do cover the gamut of internet... (more...)