The Dark Side Of SEO
There are indeed a lot of internet consultants out there these days, and sorting out the guys who get results from the guys who don’t is a difficult task for any business owner to say the least. But if you’re a company with a healthy marketing budget, you might be inclined to go for a big firm. It would be reasonable to assume that their big ticket SEO services and staff of in house experts would be a safe investment in doing things the right way. A hedge against consultants who don’t deliver, or take shortcuts to get results… Well read on...
read moreMobile Marketing – Miracle Marketing or More Spam?
Perhaps some of you like my wife, take to cringing as you read this… “You mean I’m gonna get ads on my cellphone too? I already spend a half hour a day cleaning out the junk email my spam filter doesn’t catch…, now I have to do that on my cellphone?” This knee jerk reaction to the latest frontier in digital marketing is understandable. But like anything new, people have to first learn about the system before they lose their apprehension over it. And in the case of mobile marketing, losing this apprehension has never been easier. Add to that...
read moreCan Internet Marketing really Work for Manufacturers, Wholesalers or Distributors?
So I guess the word has gotten out about the what a miracle Internet marketing can be for many kinds of B to C companies. But folks in the Manufacturing and Distribution sector are asking a different question. Many of these folks have no intention of ever selling to anyone other than other stores or tradesmen. And they want to know exactly what I think a digital marketing strategy is going to do for them, given that so many of their historical contacts have no inclination to use the web to find business. Some of the comments I get are...
read moreGoogle makes critical misstep in recent reporting changes…maybe
Perhaps some of us remember the groundswell of outrage against Microsoft back in the roaring 90’s when they tried to bundle their browser with the operating system and then pitifully claimed it was necessary for innovation. Us techies knew better, and the unrestrained arrogance with which Microsoft manipulated technology for market share in ways big and small made us both angry and jealous at the same time. Google’s recent decision to block keyword data for organic user searches has conjured up some déjà vu of those bad old days and makes me...
read moreWSI Internet Marketing — Solutions for the Modern Business
WSI Internet Marketing — Solutions for the Modern Business Are you a business owner looking to reach a new plateau in Internet marketing success? Welcome to WSI, your home for professional, results-driven digital marketing strategies. For nearly 20 years, we’ve helped clients just like you discover the power and profits of effective Internet marketing. Our approach is both time-tested and cutting-edge, incorporating proven fundamentals of marketing while taking advantage of the very latest in Internet technology. The Internet has grown...
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